Discover Torrance Launches ‘Here to Stay’ Campaign as it Welcomes Back Visitors
FOR IMMEDIATE RELEASE
Discover Torrance Launches ‘Here to Stay’ Campaign as it Welcomes Back Visitors
TORRANCE, Calif., Oct. 1, 2020 – Discover Torrance in Southern California is pleased to announce the launch of its newest brand campaign ‘Here to Stay’ as the destination continues to safely welcome back visitors. The goal of the multi-tactic campaign is to inspire family and solo getaways primarily focused on the city’s many outdoor experiences, laid-back atmosphere and eclectic food scene.
“We hope to encourage visitors to embrace a refreshing change of pace in Torrance,” said Linda Amato, board chair of Discover Torrance. “As people continue to venture outside their homes again, we look forward to welcoming them to our Los Angeles County gem. Torrance is truly the perfect destination for visitors to get back what they’ve been missing.”
By utilizing owned, earned and paid media channels, the campaign is targeting nearby drive market residents in Ventura County, as well as in the Los Angeles and San Diego metropolitan areas, reminding these potential visitors Torrance is ready to welcome them with open arms when they are ready.
With an average temperature of 72 degrees year-round and more than 212 acres of natural space to explore, Torrance is an ideal destination for travelers looking to relax while keeping a safe physical distance. From an uncrowded beach to a nature preserve, film locations to next level shopping, diverse dining to craft beer, there is an abundance of things to enjoy in Torrance.
Social distancing, face coverings, limited occupancies and other health protocols are required by county officials. All Torrance hotels are implementing advanced safety protocols such as comprehensive cleaning and safety barriers, among other precautions. Discover Torrance encourages visitors to confirm reservations directly.
For Torrance hotel reservations, a list of open businesses, itinerary suggestions and more information visit discovertorrance.com.
ABOUT DISCOVER TORRANCE
Discover Torrance is the official destination marketing organization for the City of Torrance. With a mission to increase the economy of the city through sustained growth in tourism spending, Discover Torrance promotes the quintessential California beach experience where hops and flip-flops are the way of life. From 15 hotels for every travel style and budget, an exploding craft beer scene, fantastic food to one of the largest shopping malls in the U.S., Torrance is Los Angeles County’s gem. For more information, visit discovertorrance.com.
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