About Discover Torrance

Who We Are

Discover Torrance Visitors’ Bureau is a 501(c)6 non profit organization, funded by 15 hotels (with more than 50 rooms) within Torrance’s city limits, with an annual contribution from the City of Torrance, in partnership with the Torrance Area Chamber of Commerce.

Our members are comprised of the 15 Hotels and professionals who have experience and willingness to serve the community beyond the scope of their demanding work schedules. Their volunteer responsibilities include steering company policy, building relationships with local government, interpreting the needs and interests of the community to the corporation and its staff and determining the future course of the organization.

Our mission is to market the City of Torrance (www.torranceca.gov) and its lodging partners as a destination. Our goals are designed to increase the economies of the city through sustained growth in tourism spending which results in significant increases in the economic impact in areas of earnings, tax collections and jobs.

Visitors to the city can also learn more about Torrance at our California Welcome Center Torrance, which is located in the Del Amo Fashion Center.